ABOUT THE BOOK

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    Accession Number

 B3159

    Title

 Globalisation Laid Bare: Lessons In International Business

    Author

 Branson, Richard

    Publisher

 Gibson Square

    ISBN

 978-1906142-19-3

     Summary

In the past decade we reaped the benefits of unprecedented globalisation without much thought-or cost to ourselves. In Autumn 2008, this changed when the easy flow of money around the world ceased. For the first time, globalisation turned into a phenomenon that all of us have to understand. How are lives and businesses influenced through international trade when ideas, goods and funding are adopted by other cultures? Introduced by Sir Richard Branson, Globalisation Laid Bare asks for much-needed illumination from world experts in the West and Asia-from former Federal Reserve Chairman Alan Greenspan to Ecofeminist Dr Vandana Shiva. They identify the core insights that drive globalisation, and where we should look for answers and pitfalls.