Summary |
Insurance marketing is basically just the marketing of insurance products. Marketing of this sort is an important tool when it comes to the business of insurance. The marketing of insurance readily happens in the life insurance department as well as the non-life insurance department.
The text is well-organized, easy-to-read and covers the syllabi of several universities by covering the entire gamut of the subject and providing the students and practitioners with a thorough understanding of managerial issues, enabling them to evaluate the overall impact and gain a better understanding.
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