Summary |
Businesses and public organizations are increasingly interested in the economic impacts of tourism at national, state, and local levels. One regularly hears claims that tourism supports X jobs in an area or that a festival or special event generated Y million dollars in sales or income in a community. “Multiplier effects” are often cited to capture secondary effects of tourism spending and show the wide range of sectors in a community that may benefit from tourism. Hospitality and tourism is a vastly important and fast-growing industry. Planning and development issues of tourism and hospitality extend from the macro to the micro level, from global concerns to those associated with the individual organizations and companies, from multivariate forecasting to the more creative endeavours of menu planning and property design/development. The book is designed to provide students, researchers, practitioners, individuals and organizations, a broad overview of planning and development issues in hospitality and tourism industry.
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