Summary |
This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. E-commerce will attain growing importance in the future; the nature of business transactions is changing. However, there is little research about its advantages, challenges or what contributes to its acceptance by the public.
It relies on extensive analysis of academic and managerial research, along with a review of company successes and failures during the foundation and short history of e-commerce. It provides industry and company cases and specific recommendations for actions that managers can take to improve e-commerce. It provides a framework for measuring the benefits and costs of potential e-commerce investments that can aid in deciding how much to invest and how to achieve the greatest potential payoffs. It places e-commerce in a value creation frame, so that corporate and business unit managers can more effectively evaluate the possibilities and tradeoffs.
|
