ABOUT THE BOOK

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    Accession Number

 B3107

    Title

 Cases In Strategic Management

    Author

 Budhiraja, S B/ Athreya, M B

    Publisher

 Tata McGraw Hill Education Pvt Ltd

    ISBN

 978-0-07-462097-7

     Summary

A variety of instances exist in recent times when Indian organizations have geared themselves to meet the challenges presented by changed economic realities and circumstances. Companies have had to rethink, reformulate and reimplement their strategies, in order to stay on course. To get a clear and analytical insight into issues that drive ‘strategy’, cases provide a window into the flow of events, turning points, stumbling blocks and successes. This book is the outcome of a detailed research undertaken by the Management Development Institute, Gurgaon. It document the varied and rich experience of companies operating in diverse areas such as manufacturing, financial services, exports, entertainment, etc., through 17 case studies. They provide a conceptual framework to understand issues including.