New Product Development: Guide For Your Journey To Best Practice Processes
Author
Brown, Marisa/ Leavitt, Paige/ Wright, Steve
Publisher
Tata McGraw Hill Education Pvt Ltd
ISBN
0-07-060707-9
Summary
As one of the titles in APQC’s popular Passport to Success series, this guidebook provides readers with a comprehensive understanding of what it takes to develop innovative and successful new products. Based on almost a decade of research of leading organizations-and supported by examples of best practices and important “traveler’s tips”-this book will guide readers to initiate and/or improve their organization’s new product development efforts.
