Summary |
An Introduction to the power of economics in business decision-making, the book’s intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, the book examines organizational behavior, strategic management, HRM, and emerging issues such as game theory. TQM and information economics.
Salient Features
• The book focuses on business strategy and the usefulness of economics to the manager
• The book provides a widow into the strategic working of the modern-firm- businesses both small and large, domestic and multinational, and businesses that provide a wide array of products and services.
• Each Chapter begins with an introductory case profiling a company. Near the end of each Chapter the case is reviewed enabling the students to examine the company’s choices in light of underlying Chapter concepts.
• At the end of each Chapter a numbered summary highlights key points covered, key terms defined in the Chapter are listed, and a wealth of exercises ask students to evaluate the costs and benefits associated with any business choice. Questions marked with a calculator icon require quantitative analysis.
• The Instructor’s Resource Manual with PowerPoint slides includes (for each Chapter) a Chapter Summary. Teaching Objectives, and Important Terms, Topics and Teaching Suggestions, Answers to Exercises and Internet links.
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