Summary |
The present book has been hailed as the most widely used strategic management textbook in the market. Edition after edition, the book continues to meet the expectations of existing as well as many new users it attracts. The new edition reflects current thinking in the field and presents a more complete, clear and current account of strategic management in the 2000s. The result is that the book is more closely aligned with the needs of today’s professors and students and the realities of competition in the new global environment.
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