ABOUT THE BOOK
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    Accession Number

  293

    Title

  Trout on strategy: capturing mindshare, conquering markets

    Author

  Trout, Jack

    Publisher

  Tata McGraw Hill Education Pvt Ltd

    ISBN

  978-0-07-058760-1

     Summary

In a business market where only the strong survive, we need Jack Trout’s wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy. It is so important to understand what strategy is all about. The better you understand strategy, the better you will be able to select the right strategy for success. And, conversely, the better you will be able to avoid the big trouble it is easy to encounter in our era of killer competition.