ABOUT THE BOOK

The authors teach how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords, and acronyms, Levinson and Gibson provides a step-by-step social media attack plan. Follow their take-no-prisoners guerrilla approach and you will learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors.