ABOUT THE BOOK
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    Accession Number

  B2908

    Title

  Principles Of Marketing

    Author

  Kotler, Philip/ Armstrong, Gary

    Publisher

  Prentice Hall of India Private Ltd

    ISBN

  0-87692-704-5

     Summary

The contents of the book includes – I. Understanding marketing and the marketing management process II. Analyzing market Opportunities III. Selecting target markets IV. Developing the marketing mix V. Managing the marketing effort VI. Extending marketing