ABOUT THE BOOK |
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Summary |
The contents of the book includes – Part 1 – Marketing, management and economics Part 2 – The consumer Part 3 – The means and methods of marketing Part 4 – Functions, polices, and the flow of goods Part 5 – Functions, polices, and the flow of goods (concluded) Part 6 – Institutions that begin the flow Part 7 – The wholesaler’s contribution to the flow Part 8 – Institutions that complete the flow Part 9 – Other considerations |
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