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The contents of the book includes below:
Chapter I- The New Era of Marketing
Chapter II- Analysing marketing operations
Chapter III- The Consumer Market
Chapter IV- The Industrial market
Chapter V- Marketing Research-General
Chapter VI- Marketing Research Techniques
Chapter VII- Product Planning and Development
Chapter VIII- Product Policies
Chapter IX- Channels of Distribution
Chapter X- Wholesale Middlemen
Chapter XI- The Retail Middleman
Chapter XII- Transportation and Warehousing
Chapter XIII- Personal Selling
Chapter XIV- Advertising and Promotion
Chapter XV- Organization for Marketing
Chapter XVI- Planning and Forecasting
Chapter XVII- Price and Price-Making
Chapter XVIII- Integration and Coordination
Chapter XIX- Measurement and Control
Chapter XX- Future Trends in Marketing
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