Summary |
The author’s new concept, marketing with meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding a product or service, marketing with meaning woos customers by offering them something of value independent of purchase.
In this book author unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Author describes the marketing revolution now underway and the powerful forces driving it.
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