ABOUT THE BOOK
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    Accession Number

  B2827

    Title

  Management Process In Marketing

    Author

  Davar, Rustom S

    Publisher

  Orient Longman

    ISBN

  

     Summary

The contents of the book includes below: 1. The Concept & the Challenge of Marketing 2. Management Process and Marketing Management 3. Planning in Marketing 4. Organising in Marketing’ 5. Motivating in Marketing 6. Controlling in Marketing 7. Conclusion and Application to a developing economy