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The contents of the book includes –
1. The marketing concept
2. Relevance of marketing to India
3. The Indian marketing environment
4. The marketing mix
5. Market segmentation and market targeting
6. Marketing planning
7. Marketing strategy
8. Marketing strategy-the case of reliance industries
9. Buyer Behaviour
10. The Indian consumer
11. Sales Forecasting
12. Managing the Product
13. New product development
14. The concept of product life cycle
15. Managing the product life cycle the ITC case
16. Physical distribution
17. Distribution channels
18. Distribution strategy-the case of asian paints
19. Pricing
20. Marketing communications-an overview
21. Advertising management
22. Advertising in India
23. Contemporary Indian Ads
24. Sales promotion
25. Effective marketing communication-the case of promise toothpaste
26. Sales management
27. The marketing organization
28. Marketing information system
29. Marketing research
30. Marketing control
31. Computer application in marketing management
32. International marketing
33. India in Internation Markets
34. A successful export effort by an Indian firm-the case of bajaj scooter
35. Rural marketing in Inidan
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