Summary |
Relationship management aims to create a partnership between the organization and its audience rather than consider the relationship merely transactional. Consumers who feel that a business responds to their needs are more likely to continue using the products and services that a business offers. Additionally, maintaining a level of communication with consumers allows the business to identify potential sources of costly problems before they come to a head. One of the most important, yet most often overlooked or minimized, aspects of an outsourcing relationship is the relationship management model.
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