ABOUT THE BOOK

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    Accession Number

 251

    Title

 New science of retailing: how analytics are transforing the supply chain and improving performance

    Author

 Fisher, Marshall/ Raman, Ananth

    Publisher

 Harvard Business Press

    ISBN

 978-1-4221-1057-7

     Summary

In this book authors show how drawing on cutting-edge retail analytics, the authors outline a practical approach to inventory management that leads to faster returns, fewer discounted offerings and fatter profit margins. They share field-tested techniques that remove much of the guesswork that has dominated retail buying decisions, and enable retailers to look at data in specific ways to better understand and deliver what customers want, when and where they want it. Featuring case studies of retailing organizations from around the world. The authors shows that even small improvements in matching supply with demand can literally double a retailer’s profit.