Summary |
Insurance agents don’t make as much money as they should. The United States Department of Commerce doesn’t use those exact words, but it is very strongly suggested by the figures in their latest annual income summary. True, the average agent’s income has increased over last year, but at the same time, the income of his neighbor has increased to an even greater degree. The figures show very plainly that while the agent’s income has gone up about three percent over the previous year, the national average has risen five percent.
In any free economy a man must match the progress of others if he is to retain his relative position. To go ahead the must not only increase his earnings but he must do so by a larger proportion than the average.
The Spectator has always recognized the position of the agent. “Coverage and Forms”, while not presented as a panacea, is The Spectator’s suggestion for a partial solution to the agent’s problem of writing more property insurance.
Now, with the advent of multiple peril underwriting in almost every state, competition in the property insurance field is keener than ever before. The man who knows insurance thoroughly has a distinct advantage over the fellow with only a general knowledge of what he is selling.
“Coverage and Forms” is for two kinds of people. It’s for the man who is entrusted with the responsibility of buying insurance for his company and therefore, requires the most comprehensive sort of guide which he can also use as a catalogue…. And it’s for the salesman who wants a partner he can trust to provide him with unlimited information and sound advice, a salesman who aims to sell more insurance by knowing more insurance.
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