Summary |
The present book “Book Marketing” attempts to study the multi-dimensional problems helping bank professionals in marketing the services. Compete or perish, is a slogan necessitating due attention of bankers in improving the quality. Studying and understanding the markets, identifying the levels of expectations of customers, formulating a sound marketing strategy sizably influenced by customization are some of the key issues before marketers which they can successfully tackle with this new edition of the book.
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