The contents of the book includes -
Part One - Marketing is done in a dynamic economy
Part Two - possible markets for our product
Part Three - The product that we want to sell
Part Four - Channels of distribution that might be used to sell our product
Part Five - Promoting the sale of our product through dealers
Part Six - Personal selling of our product
Part Seven - Management responsibilities in marketing
Part Eight - Marketing as your career
Part Nine - Sources of information
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