ABOUT THE BOOK
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    Accession Number

  B2370

    Title

  Modern Marketing Management: In The Indian Context

    Author

  Davar, Rustom S

    Publisher

  Progressive Corporation Pvt Ltd

    ISBN

  

     Summary

The contents of the book includes below: Part I – Dynamic Marketing Part- II- Customer Orientation Part III- Product and Pricing Strategies Part IV- Distribution and Promotion Strategies Part V- Controlling and Export Opportunities