Summary |
The book has been divided into eight chapters. Chapter 1 is an introductory in nature. Chapter 2 presents the review of earlier studies relating to co-operative banks and customer service in banking sector in general. Chapter 3 deals with an overview of co-operative banking sector in India. Chapter 4 explains the theoretical frame work of customer service. Chapter 5 narrates a profile of products, services, infra structure facilities and amenities in the co-operative banks. Chapter 6 is devoted for the presentation of empirical findings relating to quality of customer service in co-operative banks. Chapter 7 provides the analysis of the determinants of quality of customer service in co-operative banks. The last chapter is devoted for presentation of the conclusions and recommendations.
|
