Summary |
This book makes an attempt to discuss the various works on Customer Relationship Management, Customer Relation and Business Process, Selected Models and Customer Relationship Management, Strategic Issues in Customer Relationship Management Implementation, Market and IT Management Orientation in Customer Relationship Management, Determinations of Successful Customer Relationship Management, Cross-functional Issues in the Implementation of Relationship and Customer Relationship Management and New Product Performance. Every effort has been made to trace and contact copyright holders but this has not been possible in every case. If notified, the publisher will undertake to rectify errors or omissions at the earliest opportunities.
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