Summary |
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind- a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.
Repositioning shows you how to adapt, compete-and succeed-in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies-providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis…
BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
CHANGE WIH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
MANAGE A CRISIS: Cope with everything from profit losses and rising costs to bad press and PR nightmares.
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