ABOUT THE BOOK
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    Accession Number

  B2138

    Title

  Marketing

    Author

  Irons, K W N

    Publisher

  Chartered Insurance Institute

    ISBN

  1 85369 098 8

     Summary

The contents of the book includes below: Part I – The theory of marketing Part II- Service marketing and insurance Part III- Marketing planning Part IV- Marketing implementation Part V- Legal aspects of marketing