ABOUT THE BOOK
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    Accession Number

  B2107

    Title

  Marketing Of Financial Services

    Author

  Kaushesh, Anshul

    Publisher

  ICFAI University

    ISBN

  81-7881-123-5

     Summary

The contents of the book includes below: Section I Financial Services: The Changing Scenario Section II The Customer Focus: Understanding Consumer Behavior Section III The Customer Focus: Customer Service Imperative Section IV Financial Services: Building Strong Brands Section V Financial Services: Emerging pricing models Section VI Marketing Financial Services Online