Summary |
Corporate communication is of immense importance to managers and communication professionals aiming to communicate effectively inside and outside their organizations. Effective communication is necessary for business growth, and good communication strategy is the foundation for it. But strategy cannot sell products or services by itself- if can initially attract the viewer. The product or service must have an intrinsic appeal. Communication is the soul of corporate. It reflects the essence of what the corporate is and what it is striving to be. It is imperative that every company understands the importance of these communications in the success of its business, focusing on quality and attention to detail in every element of its corporate communications program. This book, a compilation of cutting-edge articles and illustrative case studies on corporate communications, would help one to look at internal and external corporate communications, with a particular focus on issues of public relations for those wanting to improve corporate practice and understanding. This book facilitates the reader to combine theory and practice. A sound awareness of complexities of communication in a corporate context helps one to gain an understanding of how to represent corporations externally, besides an ability to communicate in a corporate environment. Business professionals benefit from this book especially those with responsibility for marketing, communications strategy or communications processes and products in their business.
|
