Summary |
About the Book – Redefining Business Horizons provides an authoritative review of the concepts of new approaches in the areas of Supply Chain Management, Marketing and Finance. It contains rich resources from the vast experiences of researchers, academicians and practitioners in the industry. This premier reference source contains a very comprehensive knowledge on redefining business horizons and provides an all-encompassing perspective on the importance of innovation in these functional areas of business. Innovative research contained in this volume makes it an essential reading and a valuable addition to every library.
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