ABOUT THE BOOK

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    Accession Number

 B1785

    Title

 Business And Competitive Dynamics: Survival And Growth Strategies

    Author

 Goyal, D. P./ Ram, Manoranjan P./ Gautam, Taruna

    Publisher

 Macmillan

    ISBN

 0230-63515-6

     Summary

The book aims to discuss the possible changes required for business in present scenario. It includes papers on the New Architecture of Competitive Business; Knowledge Management and Human Resources Dynamics; Competitive Dynamics in Banking and Finance; and Corporate Survival Strategies. The papers included in this book primarily focus on changing perspectives and upcoming challenges and to explore the possible strategies for survival and enhancing corporate competence. Simplicity of the language and application orientation is the main feature of the book. The book will be useful for students, academia, researchers, and practitioners with interest in business and competitive dynamics.