Summary |
In this book authors explore the unique selling skills required to earn customers’ trust and loyalty, and the psychological principles behind them. More importantly, as they have for the sales teams at numerous fortune 1000 companies, they arm you with those skills and much more. At the core of Dimensional Selling is a proven, behavioral-science-centered approach to selling. Based on field tested research into customer motivation and buying trends, this method uses sophisticated, yet easy-to-learn techniques for evaluating customers and tailoring presentations to their specific behavior patterns, letting you forge strong bonds of trust and loyalty with them.
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