Summary |
Marketing is an important activity of every type of business. Ability to produce does not guarantee success to a business unless it is able to market or sell all its products and services to the customers at a profit. Today, marketing has become very important for promotion of sales as well as consumer satisfaction. Marketing involves planning, organization, directing and controlling of every marketing activity. Marketing implies the process of moving the goods and services from the producers to the consumers. It involves all the activities from product development to storage, transportation, sales promotion, pricing and financing. It creates utilities of time, place and possession. Marketing is a creative, dynamic and challenging socially useful activity, which every business has to undertake. In modern time it is an important operative functions of management. It performs all managerial function in the field of marketing.
|
