Summary |
This unique book provides the answers. Based on their pioneering research on generational cohorts, Charles Schewe, PhD, Geoffrey E. Meredith explain the importance of targeting your marketing efforts to each of the seven distinct generational groups in the marketplace so that your company snags the largest share of the market.
You’ll learn how to:
• Understand the attitudes and desires of the population’s seven distinct age groups
• Identify key physical, socioeconomic, and emotional factors for each generation
• Tailor your marketing campaigns to the minds- and pocketbooks- of each generation
• Take advantage of generation marketing opportunities outside North America
• Plan for Baby Boomers’ transition to retirement and the ascendancy of Generation X
Using fascinating case histories from their work with Fortune 500 clients, Meredith and Schewe show you how to predict each generational cohort’s desires, preferences, and buying behaviors successfully. They describes the changes you need to make in your marketing strategies. And they explain in detail how targeting your marketing efforts to each cohort will ensure your company’s success in the marketplace.
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