ABOUT THE BOOK

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    Accession Number

 B1740

    Title

 That Still Beats The Market

    Author

 Greenblatt, Joel

    Publisher

 John Wiley & Sons Inc

    ISBN

 978-0-470-62415-9

     Summary

In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book That Beats the Markets- a New York Times bestseller with 300,000 copies in print-Greeblatt explained how investors can outperform the popular market average by simply and systematically applying a formula that seeks out good businesses whey they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book That Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above–average companies at below –average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using sixth- grade math, plain language, and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it,