Summary |
How Starbucks Changed the World offers readers the opportunity to get to know this extraordinary corporation’s leaders, employees, guiding principles, corporate innovations, competitive strategies, setback, and future prospects. Along the way, it explores a number of fascinating issues, including the company’s pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, including shifting to healthier food, and re-embracing its coffee-centered customer-based roots.
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