ABOUT THE BOOK

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    Accession Number

 186

    Title

 Life insurance marketing

    Author

 Kiran, Bhanu/ Naidu, M Mutyalu

    Publisher

 Associated Publishers

    ISBN

 978-81-8429-050-9

     Summary

In this book, the basic structure of insurance industry and growth and development of insurance over a period of time with reference to insurance sector reforms are given. The book has given the profiles of insurance companies, different insurance products, growth of business over a period of time, the channels of distribution. The very important aspects such as legal framework and regulation of insurance which brought professionalism and orderliness in insurance market are also discussed in the book. Insurance attitude towards insurance products, insurance companies, channels, pricing, after sale service are given in the book.