Summary |
In Revival of the Fittest, Donald N. Sull takes a provocative look at corporate failure and proposes a practical new model for effecting change that can vastly increase your organization’s lifespan. Ironically, argues sull, leaders sow the seeds of failure during a company’s most successful times, when they make a set of commitments-whether to a core strategy, a key customer, or an innovative manufacturing method-that constitute the company’s success formula. Managers become so married to the formula that they can’t divorce themselves from it when the competitive situation changes. They respond to the future by doing more of what worked in the past-a phenomenon sull calls “active inertia.”
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