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The contents of the book includes –
Part I – The Shift from Mass Production to Mass Customization
1. Once Upon a Time
2. The System of Mass Production
3. The Emerging System of Mass Customization
4. Determining the Shift to Mass Customization
5. The Old Competition: How Mass Production Companies Faltered
6. The New Competition: How Mass Customization Companies Suceeded
Part II – Exploring the New Frontier in Business Commpetition
7. Developing a Strategy for Mass Customization
8. Mass-Customization Products and Services
9. Transforming the Organization for Mass Customization
10. Exploring the New Frontier
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