Summary |
The contents of the book includes –
Part One – The hidden value of a good reputation
1. As good as gold
2. What’s in a name?
3. Enlightened self-interest
4. Reputational capital
5. Identity traits
6. Shaping consistent images
7. Of pageants and horse races
8. The reputational audit
Part Two – The ups and downs of reputation
9. Fashion’s ins and outs
10. The MBA academics under siege
11. So you want a new identity
12. Pitching arm & hammer
13. The deal makers
14. Doing good, the Morgan way
15. Song of Salomon
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