Summary |
The contents of the book includes –
Part I – The demise of mass markets
1. The emerging theory of manufacturing
2. Marketing in an age of diversity
Part II – Efficiently serving customers uniquely
3. Managing in an age of modularity
4. Do you want to keep your customers forever?
5. Is your company ready for one-to-one marketing?
Part III- The business of mass customization
6. Breaking compromises, breakaway growth
7. The four faces of mass customization
8. Versioning: the smart way to sell information
9. Making mass customization work
10. Managing by wire
|
