Summary |
In What’s the Big Idea?, they introduce a largely unsung class of mangers they call “idea practitioners”- individuals who do the real work of importing and implementing new ideas into businesses. While gurus reap most of the credit when big ideas take flight, Davenport and Prusak’s research reveals that idea practitioners actually play the most important role: They turn the right ideas into action.
Drawing from decades of consulting, academic, and business experience and from their novel study of more than 100 of these critical change leaders, What’s the Big Idea? Offers tools and frameworks for:
• Assessing the merits of the top business gurus
• Scanning and tracking emerging ideas in the marketplace
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