Summary |
Many managers fall into the trap of assuming that only gifted individuals- readily identifiable “creative types” - can produce breakthrough thinking, and if you don’t have an eccentric genius on your team, your efforts are doomed to mediocrity. Some even argue that creativity is an art that can’t possibly be planned or managed without extinguishing the vital creative spark. Yet, say Dorothy Leonard and Walter Swap, today’s most innovative, complex services, products, and processes spring from well-led, well-managed group interactions.
Leonard and Swap explore how all aspects of the work environment, from leadership style to the promotion of passion to the use of space to maximize serendipity, can enhance innovation. Drawing on examples in companies that range from small start-ups to Fisher-Price, Intel, and Hewlett-Packard, When Sparks Fly shows how sophisticated managers can galvanize groups to maximize their creative potential.
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