ABOUT THE BOOK

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    Accession Number

 B1544

    Title

 Winning In Asia - Strategies For Competing In The New Millennium

    Author

 Williamson, Peter J

    Publisher

 Harvard Business Publishing

    ISBN

 

     Summary

Winning in Asia addresses the major forces driving economic change in the region and outlines five key challenges companies will face as they respond to these new realities: • Moving from operational productivity to “total productivity” • Building new capabilities for innovation and differentiation • Creating powerful new brands that leverage long-standing Asian traditions • Coordinating and managing businesses across geographic borders • Using mergers and acquisitions to drive industry consolidation