ABOUT THE BOOK
image not available

    Accession Number

  B1541

    Title

  Ted Levitt On Marketing

    Author

  Levitt, Ted

    Publisher

  Harvard Business Publishing

    ISBN

  9.78142E+12

     Summary

The contents of the book includes below: 1 Innovative Imitation 2 Exploit the Product Life Cycle 3 Why Business always loses 4 Production- Line approach to service 5 The industrialization of service 6 Marketing success through differentiation of anything 7 Marketing intangible products and product intangibles 8 The globalization of markets 9 After the sale is over