Summary |
In How Industries Evolve, McGahan convincingly show that while industries sometimes seem to change overnight, the actually evolve in predictable stages across decades. Executives can learn to identify the implications of change far in advance-and align their strategies in a way that vastly improves their chances for superior performance.
Based on a ten-year statistical research study encompassing more than seven hundred industries, How Industries Evolve identifies four distinct evolutionary paths that an industry can take – progressive, creative, intermediating, or radical – and explains the different requirements each holds for successful strategy. This book provides a model for determining which trajectory your industry is on, and identifies the boundaries that govern successful strategy for each trajectory.
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