Summary |
In IT and the east, James M. Popkin and partha iyengar examine the vital questions these development raise:
• Can western firms compete in Asian markets while protecting key intellectual property?
• What’s the long-term impact of high-teach outsourcing?
• How will innovation be managed in the future?
• Will the innovation engine inexorably shift east? What would such a shift mean for western countries currently driving innovation?
The authors also discuss the emerging alliances between Chinese and Indian technology companies in specific markets such as IT services, textiles, pharmaceuticals, and automotive components. These alliances have inspired the idea of “Chindia”-a combined china and India competing globally. Popkin and iyengar present a compelling Chindia framework as a means to explain how these two great countries might soon reassert their combined influence on the international stage. And they explore the major implications of this development for western businesses as wide ranging as IBM, Motorola, Accenture, sun Microsystems, and Google.
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