ABOUT THE BOOK

This book explains the essential concepts of finance to managers who are not financial managers. Whether you’re in sales, marketing, manufacturing, product development, human resources, or some other operation, an understanding of financial concepts will help you do your job better and get ahead. And what’s true for corporate managers is doubly true for the owners and managers of small businesses. Knowing how to finance assets, forecast future cash flows, maintain a budget, determine which operations are profit generators and which are not, and judge the real economic merits of different investment opportunities will help you stay in business and turn a profit. Harvard Business Essentials-Finance for Managers explains the basics of this important subject. It will not make you a fiancé expert, nor will it qualify you to become a financial analyst, controller, or chief financial officer (CFO). But it will explain what you need to know to be an intelligent consumer of financial information, to plan, and to use financial concepts in making better business decisions.