Summary |
In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization.
The authors argue that sustained leadership comes from making creativity a broad, enterprise-wide capability that is “on” all the time-to fuel day-to-day innovative responses, to imagine multiple future possibilities, and to develop the foundation from which fundamental, purposeful innovations can be launched. Through vivid examples from a wide range of industries, they show how companies can rework organizational climate, structures, and procedures to build systemic creativity in individuals, in teams, and at the corporate level.
The book’s creativity framework-designed to be customized to a company’s unique needs-walks readers through four interacting dynamics that make up the creative process: motivation, curiosity and fear, the making and breaking of connections, and evaluation.
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