ABOUT THE BOOK
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    Accession Number

  B1507

    Title

  Attention Economy - Understanding The New Currency Of Business

    Author

  Davenport Thomas H./ Beck John C.

    Publisher

  Harvard Business Publishing

    ISBN

  9.78158E+12

     Summary

The contents of the book includes below: 1. A new perspective on business 2. Attention, the story so far 3. Doing a number on you 4. From amoebas to apes 5. Luddites beware 6. The hidden persuaders 7. Eyeballs and cyber malls 8. Command performance 9. Focused choices and global resources 10. Off the org chart 11. “You’ve got (lots and lots of ) mail 12. From myopia to utopia