Summary |
Competing on the edge is an unpredictable, uncontrollable, often even inefficient strategy, yet a singularly effective one in an era driven by change. By linking the practical concerns of business managers to some of the most exciting ideas from science concerning complexity and evolution, the authors have created a bold new strategy that harnesses the dynamic nature of change to create a continuous flow of competitive advantages. To compete on the edge is to chart a course along the edge of chaos, where a delicate compromise is struck between anarchy and order. It requires maneuvering on the edge of time, where current business is the primary focus, and actions are shaped by past legacies and future opportunities. By adroitly competing on these edges, managers can avoid reacting to change, and instead set their own rhythmic pace for change that others must follow, thereby shaping the competitive landscape and their own destiny.
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